Why should I hire a local freelance writer?
People benefit from hiring professional writers for a variety of reasons. Here are three of the most common ones. Do any of them sound like you?
You are busy running your business 100% of your working day. You just don’t have enough time for the writing jobs that always end up at the bottom of tomorrow’s ‘must do’ list. Your business needs you at the helm, not trying to write a weekly article for your blog.
Working with an independent freelance writer only requires a limited amount of your time. After an initial meeting (phone/skype/in person) to clarify the brief, you can stop thinking about it and get on with your job. There may be the odd question from me along the way, but there is no training or induction process to monopolise your time. I’ve discovered that with long term clients we develop a short hand of understanding which makes the whole process even more time efficient.
You don’t have to hire me to your permanent staff, regardless of how much work you have. Most clients have fluctuating writing requirements that increase and decrease over the course of a year. That’s fine – you just pay for what you need, when you need it.
Quality written content is an investment in your future success and the consequences of poor quality copy are being felt in very real terms; both in terms of search engine rankings and customer turn-off.
Many business owners don’t include writing in the top five of their skills set and bridge that gap by hiring a professional.
Your writer is responsible for speaking to your clients and customers using your written voice. It has nothing to do with their style and everything to do with how you want to present yourself. To achieve this quality, a detailed brief at the start of a writer-client partnership is crucial.
As a writer, you are often translating expert knowledge (your knowledge) into a language that a non-expert (your clients/customers) will understand. If they don’t understand what you are selling, how can they buy it?! Whether it’s your homepage, a marketing brochure or a ‘how to’ guide – I make sure that you are understood.
If you develop a long-term relationship with a writer, your consistent tone of voice becomes something that your clients both recognise and trust.
Independent local freelance writer versus Freelancer Agencies
There are a multitude of online agencies where you can advertise your job and take your pick from hundreds of different writers, all working at different rates. You have a lot of choice and, often, verifiable recommendations. You also have to pay a fee (or have the fee passed on to you by the writer) and a bewildering array of agency regulations that affect how you access the different writers.
Hiring an independent writer has the same benefits as working with any other local business; personal service, quality communication and the opportunity to build a long-term working relationship.
If you would like to know more about the writing service I provide, check out my website. http://copycontentwriter.co.uk/
Photo credit: All images sources from Pixabay
Dial 07519 865 374 to chat about how I can help you, or drop me an email to firstname.lastname@example.org.